Gendered Advertising

When I first watched this commercial, I thought it was awesome. Telling girls they don’t need to play with the pink princess toys? Great message! Showing girls engineering a Rube Goldberg machine with household items? Fantastic! But then turning around and selling a “just for girls” engineering set that’s basically Tinkertoys repackaged according to assumptions about what will appeal to girls?¬†Hm. Continue reading “Gendered Advertising”